PaperBoat Creations | NEW IN PORTFOLIO – THE MINI LIFE
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NEW IN PORTFOLIO – THE MINI LIFE

11 Nov NEW IN PORTFOLIO – THE MINI LIFE

I cannot begin to tell you how excited I was when Athena, the owner of an online fashion store for modern kids (& their moms) approached me to start fresh with her branding. This project was totally right up my alley. Athena is a minimalist herself and loves monochrome and minimal design. Told you, right up my alley. She wanted simple, black and white and fun. And that’s exactly what we concluded with. Mind you there were so many good ones to choose from as you will see in the process below but the final concept & layout worked best for her identity. The stand-alone mark is a geometric shape of a bunny with black & white ears. Depending which way you look at it, it can be the back of a bunny or the front with the black dot acting as the tail or the nose. And if you haven’t check out her store yet, well then you must www.theminilife.com

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