I always have the pleasure working with the best and easy going clients. Lauren was one of them as she is also a great friend. She is a very talented Hair Stylist who is starting a new journey with a side business, the Lauren O Boutique Hair Collective.
She wanted something soft, modern with some movement and it all came down to the use of typography. The brand mark is her initials combined with curved strokes to resemble a hair curl and the movement of hair. And we are both super happy with the result.